It’s insane to me how many people want to come online and make money, yet the only thing they’re “prepared” for is a heavy wallet. Over the last two years of running our Private Forum here at IMGrind I’ve seen a number of people become “success stories” being able to leverage their income they make online, turn it into a real business, and leave their “day” job. I’ve also seen a number of people throw in the towel and stay put with their 9-5 job. Working online isn’t for everyone but there are a couple things I recommend to being prepared:
* Form A Legal Company – If you’re serious about coming online and making money then you need to sit down with your lawyer and/or accountant and setup a legal entity. Since day one of coming online, I’ve always separated my business and personal stuff. Once you become registered with your Secretary of State you’ll be able to open a business checking account. This really helps to make sure you budget accordingly and it also motivates you to come up with an actually business plan.
* Learn The Basics Of HTML – It always shocks me to hear that people are making money online yet they don’t know the first thing about HTML. You don’t have to become a coding genius, but at least learn the very basics so you can create landing pages for your campaigns. If you just rely on “ripping” other affiliate’s pages you’re going to have a hard time. One of my strongest competitive advantages is that I know any landing page I design/develop is going to convert better than my competition. It’s going to be fresh and I’m going to ensure my conversion funnel is aggressive! W3Schools is an excellent website you can learn these on.
* Get Adequate Web Hosting – I’m sorry that “unlimited” share hosting plan at Host Gator isn’t going to cut it. If you’re going to have an online business that relies on redundancy (your websites staying up) then actually invest in a server that’s going to perform. Nowadays with cloud hosting you don’t have to spend a lot of money but can also scale on demand as you grow. I personally like Liquid Web’s cloud VPS as I feel they’re priced fairly and can be scale as you grow.
* Have An Agency Website – Even if you decide to start your online business as an affiliate it’s essential that you have a website that represents what you do. I can’t tell you how many times having a good agency website has allowed me to direct site buy on some of the largest websites across the Internet. People don’t want to work with someone that’s hiding behind a Gmail address. Make your web presence known!
I’ve seen a lot more success from people that have all four of these items completed before they get started “working online” than those that come in blind folded. Those that say they’ll “worry about it when they get profitable” are normally the first ones to give up when they aren’t enriched overnight. If you decided that an online business is for you then you should treat it as one from day on. Even if you’re just an affiliate marketer promoting other products/services. In the long run you will be very glad you did and will be much better fit to scale your business and handle the growth.
Ryan Gray is the founder and CEO of NameHero, one of the fastest growing independent web hosts in the United States. Ryan has been working online since 1998 and has over two-decades experience in Internet Entrepreneurship.