Regardless of your experience level here are ten items that have allowed me to become a better affiliate regardless of the offer or medium I’m promoting on:
Learn From Every Campaign – Not all campaigns are going to be winners. When you have one that kicks you in the ass, learn something from it. Maybe the traffic was too expensive or the back-end of the offer you’re promoting didn’t convert according to your acquisition goal. If you lose $100 and understand why and learn from it, you at least come out with knowledge that can be applied to other campaigns. Sometimes it can be as simple as being outbid by a competition which can be rectified by finding a similar source of traffic that’s not near as saturated.
Be Persistent – I like to look at persistence in affiliate marketing much like weight lifting. You don’t become a body builder in just a month full of work outs. The same goes for affiliate marketing. You’re not going to become a super affiliate overnight. Sure, you may get lucky on your first campaign, but it takes some time and practice to get where you need to be. As long as you’re persistent, eventually things will “click” and you’ll find yourself approaching campaigns with a winning mindset and create more consistently successful campaigns.
Explore Unique Ideas – Don’t just copy everyone else; that’s going to get you nowhere in this industry. Sure, it may make you some quick short term money, but in the long haul you’re going to eventually find yourself out of ideas. Explore your own unique ideas and most of the time the results will surprise you. At a couple of our IMGrind live events I’ve shown attendees the difference in using a “standard landing page” vs. “something custom” and my unique ideas always win!
Be Creative – When you come up with a unique idea – GO WITH IT! Over the years I’ve seen affiliates come up with a great idea but then shoot it down before they even test it because everyone else isn’t doing it. Just because your competition isn’t doing it, doesn’t always mean it’s not working. You’ll never know until you try and you may find yourself holding the key to unlock a new level of ROI.
Focus On Volume – You’re not going to become a successful affiliate with 20 clicks a day. Focus on getting a lot of traffic to your offer/landing page and then making optimizations. Don’t mess around with tiny sources that hardly have enough traffic volume to satisfy your $100 a day spend.
Diversify – When you have a campaign that’s profitable don’t just sit around all day mashing the F5 key. Diversify out to other offers, traffic sources, and mediums. A super affiliate is not only successful with desktop campaigns but also mobile across multiple verticals. There is no worse feeling than when your $1K a day profit campaign gets shutdown by your traffic source and you’re left rushing to figure out a way to sustain your lifestyle.
Don’t Over Complicate – Just because we’re working online doesn’t mean it’s rocket science. Use good judgment but don’t over analyze everything. Sure you want to split test but it’s not necessary to understand why everything is the way it is. Accept things and focus on what’s important: getting profitable!
Know When To Optimize – Learn to have patience and collect data. Don’t try to optimize just because you spent $50 and got a couple of conversions. As long as things aren’t tanking give your campaign a full 24 hours before jumping to any conclusions. It’s important to notice the time of day and how big of an effect it has on conversion rate. The results may surprise you especially depending on the traffic channel.
Set Budgets – Regardless of your skill level set budgets accordingly. Know when to get out of a campaign but have a testing budget. Have a game plan and know exactly how much you can afford and how many campaigns you can launch at once. A big mistake many new affiliates make is launching too many campaigns at once with a very low budget.
Reinvest Profits – Don’t hoard all the profit you make from a campaign. Come up with a number that satisfies your budget and use that percentage to always be testing new campaigns diversifying your portfolio. As I mentioned above, don’t just sit around all day and mash the F5 key.
Do you have some suggestions that have helped you become a better affiliate? Feel free to share them with us below!
Ryan Gray is the founder and CEO of NameHero, one of the fastest growing independent web hosts in the United States. Ryan has been working online since 1998 and has over two-decades experience in Internet Entrepreneurship.