Click loss with mobile can be a bit challenging at times. Not all people that click your advertisement will arrive at your landing page because the connection times out. A variety of factors can attribute to this, such as network strength, but one thing you can do to decrease some of this is by optimizing your DNS.
DNS stands for domain name system and is what connects your domain name to your server. Look at it like a phone book. Your server has an IP address, which is the phone number, and your domain name is the corresponding name. When someone types in yourdomain.com, their browser begins the lookup process to connect the visitor with the correct server. As a webmaster the first optimization you should make is right here. Unlike upgrading your server hardware, which can be costly, this quick five-minute process can save you thousands of visitors increasing your bottom line.
To get started, you should test your domain name to see what the current response time is:
As you can see the average time in milliseconds for IMGrind to complete a DNS lookup is 3. We use Cloud Flare as their DNS service is just one of the many features they have.
A little research shows some of the fastest DNS providers:
As you can see Cloud Flare ranks towards the top with the winner being DNS Made Easy.
I personally don’t like to keep all my eggs in one basket. You may have heard about the DDOS attack against Name Cheap’s DNS two weeks ago. If all of your websites/landing pages were using them, than it likely costed you a good bit. It’s always best to mitigate your risk, hence using several of the services listed above.
Getting setup on DNS Made Easy, is easy:
* Signup for a free account
* Copy over your existing A records and CNAMES:
* Change the DNS servers are your domain registrar:
* Test the DNS propagation and make sure everything is online:
* Enjoy the faster response time and decrease your click loss exponentially!
Ryan Gray is the founder and CEO of NameHero, one of the fastest growing independent web hosts in the United States. Ryan has been working online since 1998 and has over two-decades experience in Internet Entrepreneurship.