# How To Create A WordPress Email > We'll discuss whether you need a custom WordPress email and show you how to get one. Then, we'll look at the types of messages you can send! - Author: [Sophia Lee](https://www.namehero.com/blog/author/sophia-lee/) - Published: 2025-03-26 - Updated: 2025-03-26 - Category: [WordPress](https://www.namehero.com/blog/category/wordpress/) - Web page: https://www.namehero.com/blog/how-to-create-a-wordpress-email/ [![](https://blogcdn.namehero.com/blog/wp-content/uploads/2025/03/24130741/howtocreatewordpress-1024x576.jpg)](https://blogcdn.namehero.com/blog/wp-content/uploads/2025/03/24130741/howtocreatewordpress.jpg) The built-in email function in WordPress is fine for basic needs, but it lacks reliability and customizability. That’s why you might consider creating a custom email for your site. But how do you go about this? The simplest way to fix email deliverability issues is to use a reputable SMTP email service like NameHero. This way, you can ensure that all messages get delivered to your recipients. Plus, you can send more email types, including newsletters and promotional emails. In this post, we’ll discuss whether you need a custom WordPress email and show you how to get one. Then, we’ll look at the types of messages you can send with a custom email. Let’s get started! ## Do You Need A Custom WordPress Email? No matter what type of WordPress website you run, you’ll likely use the platform to send emails to customers. This might include password resets, order updates, and account notifications. By default, WordPress sends emails using the built-in wp_mail function, which relies on PHP to process and deliver messages. While this is sufficient for basic needs, it isn’t as reliable or customizable as it could be. Since emails are sent through your web hosting provider, certain configurations may block sending or flag messages as spam. You’re also restricted to sending certain types of emails, so you don’t get much control over your email communications. Tech-savvy users might be able to configure WordPress manually to remedy email deliverability issues. However, the simplest solution is to [set up a custom email address](https://www.namehero.com/blog/how-to-purchase-an-email-domain/) with a reputable email provider that offers usable configurations (e.g. SMTP). There are additional perks to setting up a custom email domain. For instance, it’s great from a branding perspective, since the email address will use the same domain as your website. This adds credibility to your business and makes it easier to build trust with new customers. Additionally, a professional WordPress email lets you set up multiple email accounts, so it’s great if you have lots of employees or departments. It’s also a convenient way to bundle web hosting, domains, and emails together, so you can manage them all from one hub. ## How to Get a Custom Email for WordPress The easiest way to set up a custom email for WordPress is through a [web hosting provider](https://www.namehero.com/blog/the-best-web-hosting-for-your-small-business/). You’ll find that many web hosts offer this service as they already have servers in place. You’ll want to choose a powerful email host like [NameHero](https://www.namehero.com/email-hosting) that offers all the features you need: ![NameHero email hosting](https://images.surferseo.art/5269708b-abf2-4c9b-acd3-dc43070f53e6.png) For example, NameHero lets you send emails via SMTP, POP3, and IMAP. It also comes with premium email deliverability tools and free email backups to keep communications secure. First up, you’ll have to choose the right email hosting plan. Small personal sites might be fine with the Starter plan, but for businesses, we recommend the Plus or Turbo option to make sure that you have enough storage space. If you already have a domain, you can [transfer it to NameHero](https://www.namehero.com/blog/how-long-does-a-domain-transfer-take-a-quick-guide-to-everything-you-need-to-know/), or you can register a new domain and input your preferred domain extension. The [free domain search tool](https://www.namehero.com/domains) lets you browse options by industry and availability: ![Register an email domain](https://images.surferseo.art/485de2f9-16d7-4dd2-a5ad-ba7ee2fecae3.png) Most domain registrars make you renew domains every year. However, NameHero lets you purchase domains for up to five years. Once you’ve added it to your cart, you have the option to include add-ons like [DNS management](https://www.namehero.com/blog/how-to-configure-your-wordpress-dns-settings/), ID protection, and email forwarding. After you complete the transaction, you’ll receive instructions via email to connect your email address to your new hosting plan. If you didn’t purchase a domain with NameHero, the team will have to update your MX records. In this instance, you’ll need to open a support ticket. Otherwise, you should be able to access your inbox using NameHero’s Webmail client (HeroicMail). Here, you’ll find more information about how to set up your email on different devices, including your mobile phone. ## 5 Types of Messages to Send Using a Custom Email Address By now, you know how to [create a professional email account](https://www.namehero.com/blog/cheap-business-email-solutions-for-small-businesses/) for your WordPress site. So, let’s take a look at the most useful types of messages you can send with your custom WordPress email. ### 1. Newsletters Newsletters are a great way to keep in touch with your customers. You can use them to share news and promotions: ![Newsletter. Image source: reallygoodemails.com](https://images.surferseo.art/eb1835aa-cd10-4fa5-a620-cffd656c70a6.png) For example, you could encourage recipients to click a link to read your recent blog post or share special offers to motivate people to buy products from your store. It’s a good idea to personalize these messages and deliver them on a consistent basis (e.g. once a month). There are several newsletter services you can use, like Mailchimp and Mailpoet. These offer integrations with WordPress, enabling you to create subscription forms and build an email list. ### 2. Transactional Emails Transactional emails are automated responses that get triggered when people perform specific actions on your site: ![Transactional emails. Image source: reallygoodemails.com](https://images.surferseo.art/9db15024-3f2e-411b-a88e-9e9db6f2b028.png) These messages are strictly focused on providing useful information about the customer’s interaction. Common examples include order confirmations, shipping notifications, and password reset instructions. While they don’t present the opportunity to promote products, they play a vital role in shaping the overall customer experience. You could also tailor the message by displaying related products or services. Plus, you should include a contact form in case customers require support. If you’re using WooCommerce, you’ll have a set of transactional emails that you can customize. ### 3. Milestone Emails As the name suggests, milestone emails acknowledge significant events related to the customer or your business: ![Milestone emails. Image source: reallygoodemails.com](https://images.surferseo.art/a87cecd4-d4ba-49e5-9a50-5e94aac6fdb5.png) You might send them to celebrate a customer’s birthday or mark their anniversary with your company. You could also share important business milestones. Perhaps you’ve received a certificate or award, gained new employees, or reached a certain subscriber/follower count. These messages are a great opportunity to show appreciation for your customers. Therefore, it makes sense to offer gifts or discounts to accompany your heartfelt message. ### 4. Promotional Emails Promotional messages are a key part of your [marketing strategy](https://www.namehero.com/blog/10-b2b-email-marketing-tips-to-increase-conversion/). These emails are designed to build anticipation, drive traffic, and increase sales: ![Promotional emails. Image source: reallygoodemails.com](https://images.surferseo.art/dba7d138-59c4-4efb-9c5a-11cb3e6ea24c.png) You might want to highlight new products, exclusive discounts, or special deals. For example, you might allow VIP customers to pre-order products before anyone else, or get first access to sales. These messages are characterized by high-quality visuals, strong subject lines, and clear calls to action (CTA). You also want to create a sense of urgency and/or include social proof (reviews, testimonials, etc) to build trust. ### 5. Survey Emails Survey emails are important for finding out how people feel about your brand. It gives you a sense of the customer experience, and helps you identify ways to enhance your products or service: ![Survey emails. Image source: reallygoodemails.com](https://images.surferseo.art/312c7a95-5829-4bee-9c50-277b5e284202.png) You want these emails to feel personal, so it’s a good idea to tailor the content to the individual. You should also feature a clear button or link where customers can complete the survey. If you have room, it can be more convenient to add the form directly within the message, so recipients don’t need to leave the page. You might also consider leveraging a small gift or coupon code in exchange for customer feedback. ## Conclusion The default wp_mail function is sufficient for basic email needs. However, most businesses prefer to integrate an SMTP email service to improve email deliverability. Not only that, but setting up a custom WordPress email enables you to send a range of email types, including newsletters, surveys, and promotional content. And, you can launch an email address that matches your website domain, which makes you look more professional. Are you ready to create a custom email for your WordPress website? NameHero offers four email hosting plans, which come with spam protection, email backups, and an integrated calendar. [Check out our packages today](https://www.namehero.com/email-hosting)! ## Related posts - [How to Create Coupon Codes in WordPress](https://www.namehero.com/blog/how-to-create-coupon-codes-in-wordpress/) - [How to Create a WordPress Favicon In 2 Easy Steps](https://www.namehero.com/blog/how-to-create-a-wordpress-favicon-in-2-easy-steps/) - [How To Create Plugin Sets Or Templates In WordPress](https://www.namehero.com/blog/how-to-create-plugin-sets-or-templates-in-wordpress/) - [How To Create Footnotes In WordPress Without A Plugin](https://www.namehero.com/blog/how-to-create-footnotes-in-wordpress-without-a-plugin/)