Being a reseller gives you the ability to own and operate the business without the headache of having to own, lease, or even managed servers.
When you purchase your Reseller Web Hosting package from a reputable company, they handle all of the server updates/upgrades, security hardening, and the good ones (like Name Hero ;)) , also back up your customer’s data.
Therefore your only job it to resell space/bandwidth/server space to your customers, handle their billing, and provide level 1 technical support.
Billing is super easy with automation tools such as WHMCS. In parts to come, I’m going to explain exactly how you can easily implement this piece of software, and let it handle all of your subscriptions for you automatically.
Level 1 support can often be a major turnoff to many resellers just getting started, but in all honestly, it’s not that bad.
The majority of support tickets normally stem from when a customer first comes onboard. If they’re already your client (rather your a web developer or similar agency) the customer already has your trust and just has simple questions on how to set everything up.
Most of these issues can be easily answered with good documentation. I recommend all of our resellers to go through the sign-up / account creation process just like they’re a customer. While they’r doing this, I recommend they record it using Screenflow, and also create a Word document with step-by-step instructions. The easier you make this, the less support issues you’re going to have.
If you notice our blog at NameHero, you will see we have many text and video tutorials that walk through many of our account setups. These have dramatically decreased the number of support tickets we receive on a daily basis. Whenever I see a repeat issue, I make it a point to record a video, and make a blog post.
With server management, security, and leasing costs factored into your monthly reseller hosting fee, the benefits to being a reseller are tremendous. As long as you’re working with a reputable company, you stand the chance to make astronomical returns, with not a ton of day-to-day overhead tasks.
Ryan Gray is the founder and CEO of NameHero, one of the fastest growing independent web hosts in the United States. Ryan has been working online since 1998 and has over two-decades experience in Internet Entrepreneurship.
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