When I launched NameHero in 2015 I specifically saw the need to provide quality Reseller Hosting as it seems this specific segment of the industry had been forgotten about.
Over the last four years, this trend seems to continue with "larger brands" such as BlueHost discontinuing Reseller packages all together.
Why? Is Reseller Hosting a thing of the past?
If we analyze search data for the phrase "reseller hosting" from Google Trends, one might certainly think so:
But does this mean individuals and businesses are no longer developing websites? Are we going back to phone numbers and relying solely on social media?
If the above statements were true this would mean that Google, whose primary business model is indexing websites and selling advertisements based on specifics phrases, would be heading toward disaster. Let&'s take a quick look at their revenue:
- Alphabet revenue for the quarter ending September 30, 2019 was $40.499B, a 20.03% increase year-over-year.
- Alphabet revenue for the twelve months ending September 30, 2019 was $155.058B, a 19.4% increase year-over-year.
- Alphabet annual revenue for 2018 was $136.819B, a 23.42% increase from 2017.
- Alphabet annual revenue for 2017 was $110.855B, a 22.8% increase from 2016.
- Alphabet annual revenue for 2016 was $90.272B, a 20.38% increase from 2015.
(Image/Data Credit: macrotrends.net)
$155.058 Billion for 12 months ending September 30, 2019 - it doesn&'t look like Larry or Sergey are going to be job hunting anytime soon!
Failure To Adapt
This is just one example to prove that websites, the Internet, is still exploding!
So if people are developing more websites now than ever - what happened to Reseller Hosting?
Personally, I believe the term is outdated. The first decade of the 2000s the majority of people seeking out "Reseller Hosting" were techies, gurus, looking to capitalize on the "dot com" explosion.
I&'m speaking from experience as I was one of them!
But nowadays, in 2019, it no longer takes a "techie" or a "server guru" to develop websites for clients and provide them with quality hosting.
The majority of the "big brands" continue to offer the SAME Reseller Hosting packages as they have since 2002; they&'ve failed to adapt with the times, hence are dying out.
A Different Approach
Since our launch in 2015, I&'ve tried to break the stigma that it takes a "guru" to offer their clients a high-quality web hosting product. Additionally, it doesn&'t take thousands of dollars to buy and maintain servers - especially with the cloud.
Over the last year alone we&'ve added over 80,000+ websites to our platform which continues to compound month-over-month.
Our growth has been so substantial we had to pull back on our marketing so we could hire and train more team members just to keep up. And word-of-mouth is still spreading like a wildfire!
Our New Reseller Packages
History shows us what happens when you fail to adapt; you die. Especially in the "online world" which moves a heck of a lot faster than the "offline world." One day something has all the buzz, the next it&'s nearly forgotten about.
Therefore we&'ve re-vamped our Reseller Hosting now offering four total packages with three of them including a complimentary WHMCS Starter license. (For those unfamiliar WHMCS is the leading billing and automation system for web hosts; i.e. it takes the "work" out of setting up accounts):
